The four-day 2026 Indonesia Cold Chain, Seafood, and Meat Processing Exhibition (IISM&ICE) was successfully held at the Jakarta Convention and Exhibition Center from May 6th to 9th.

This IISM&ICE exhibition is the 17th stop of RACC 2026's global promotion. Unlike conventional exhibition promotion, the RACC organizing committee focuses on practical docking throughout the entire process, abandoning general propaganda and delving into the core exhibition area of the exhibition. They visit top exhibitors at home and abroad one-on-one, accurately connect with professional buyers and industry veterans, and directly understand the real needs and pain points of the ASEAN market.

During the promotion process, the RACC organizing committee focused on conveying the RACC differentiated exhibition concept to global industry partners, breaking down the exhibition plans of RACC CHINA (Hangzhou) and RACC ASEAN (Thailand) in detail. From exhibition area expansion, precise customer invitation, one-stop supporting services to industrial innovation docking, the committee comprehensively interpreted the core advantages and new highlights of the two exhibitions, issued sincere invitations to global exhibitors and buyers, and promoted the technological exchange and upgrading of the HVAC and refrigeration industry.

With thoughtful and professional on-site communication, the RACC organizing committee has gained unanimous recognition from exhibitors and buyers on site, and its reputation and influence have been simultaneously enhanced. This trip to Indonesia not only further solidifies the industry position of RACC series exhibitions in the HVAC and refrigeration field in Southeast Asia, but also builds an efficient communication bridge between Chinese enterprises and the ASEAN market.

The grand event has come to an end, and the journey continues. RACC will take the successful results of this promotion in Indonesia as the starting point, continuously optimize its global promotion layout, focus on precise efforts in core markets, create a more professional and effective international industry exhibition platform, work together with global partners to explore the Southeast Asian blue ocean market, and promote high-quality development of the industry.