On March 24th local time, the 2026 Italian International HVAC, Refrigeration, Bathroom and Air Conditioning Exhibition (MCE) opened at the Milan International Exhibition Center. 

This exhibition brings together more than 1600 exhibitors from 50 countries and regions around the world, showcasing products and technologies in the fields of heating, air conditioning, refrigeration, components, valves, pipelines, bathroom, water treatment, installation tools, and renewable energy.
The MCE exhibition in Italy, as one of the earliest professional HVAC and refrigeration exhibitions in the local area, is held every two years and brings together many well-known enterprises such as Siemens, Georg Fischer, Systemair, Midea, Gree, Haier, etc.

As the 13th stop of RACC CHINA Expo 2026 global promotion, this trip to Milan, Italy is responsible for important overseas promotion work. In order to continuously enhance the influence of the RACC series exhibitions in the European and even global markets, the RACC organizing committee has traveled to Italy and hired multiple professional staff to carry out promotion work locally. During the exhibition, the RACC organizing committee visited the participating companies one by one, comprehensively introduced the overall layout of Chillventa's global exhibition network in the Asia Pacific market, and explained in detail the upgraded content of the RACC series exhibitions in terms of exhibition concept, exhibition scale, service system and innovative highlights, VIP services, etc. At the same time, they actively connected with professional visitors on site and distributed promotional materials to them one by one. On site, the RACC organizing committee actively connected with numerous exhibitors and professional buyers, deeply promoting the highlights of the preparation for RACC CHINA and RACC ASEAN (Thailand) exhibitions, which are important sections of the Chillventa Global Network. They also issued sincere invitations to global buyers and industry enterprises to participate in the RACC series of exhibitions together. Many companies and audiences have high expectations for the exciting content and professional forums of the RACC series exhibitions, and look forward to deepening cooperation with high-quality global enterprises and expanding more opportunities in the Eurasian market through this platform. Through this promotion activity, the international influence of the RACC series exhibitions in the Italian and European markets has been further enhanced, laying a solid foundation for the subsequent exhibition work of the RACC organizing committee.

The RACC organizing committee actively promoted the RACC series of exhibitions at the MCE exhibition site in Italy, gaining widespread recognition