Widely Acclaimed! The 2nd Stop of the RACC 2026 Global Promotion Tour Achieves Complete Success in Italy


From November 5th to 7th, REFRIGERA 2025 was successfully held at the Bologna Exhibition Centre in Italy. Since its opening, numerous enterprises from China, Germany, Thailand, Italy, Spain, the UK, Denmark, and other countries and regions have achieved satisfactory results during the exhibition, securing numerous international orders and potential cooperative clients.

 

Nearly 20 Chinese companies, including Jinlong, Rongqiang Chemical, Sicolan, Zhexue, Simic, Oasis, Bingfeng, and Sanfu, which joined the RACC organizing committee's group to exhibit and explore markets in Italy, also achieved notable results during the event, further expanding their presence in the Italian and European markets. Amidst high praise and widespread recognition, the RACC organizing committee successfully concluded this 2nd stop of the RACC 2026 global promotion tour, returning with fruitful outcomes.

 

It is reported that REFRIGERA is the most professional refrigeration and freezing technology exhibition in Europe and globally, specifically targeting the entire production chain encompassing European industry, commerce, and logistics. Since its inaugural session in 2019, REFRIGERA has gained extensive recognition from numerous global refrigeration brand enterprises due to its high professionalism and excellent exhibition outcomes, becoming an unmissable commercial development and trade event for the entire refrigeration and frozen food industry.


This year's exhibition was upgraded and expanded, occupying two exhibition halls (Halls 28 and 29), and brought together over 300 brand enterprises including A-GAS, Area, ATF, B.F., BITZER, Carel, Castel, Copeland, CSIM, Danfoss, Ebm-Papst, Frascold, Green Point, HB Products, Panasonic, Samsung, and Midea. The atmosphere for negotiations and exchanges on-site was intense and enthusiastic.


The 2nd Stop of the RACC 2026 Global Promotion Tour Gains Wide Recognition!

 

As the EU's third-largest economy and a key hub in global manufacturing, Italy and China are witnessing increasingly close bilateral trade relations, continuously breaking new ground in scale expansion, structural upgrading, and sector innovation. According to data from the General Administration of Customs, the total bilateral trade volume between China and Italy in the first three quarters of 2025 reached a historic high of 400.023 billion RMB, a year-on-year increase of 3.6%. Furthermore, according to survey data from the Italian Institute of Frozen Foods, frozen foods are now present on the dining tables of over nine out of ten Italians, with half (53%) using them frequently. This consumption trend indicates a continuously rising demand for freezing and refrigeration equipment in the Italian market.

 

The RACC organizing committee has always placed great importance on the European market. Choosing the REFRIGERA 2025 exhibition in Italy as the 2nd stop of the RACC 2026 global promotion tour not only showcases the exceptional quality and innovative vitality of Chinese manufacturing in the refrigeration sector to a global audience, promoting a deeper integration of China's refrigeration industry into the global chain, but also further enhances the international influence of the RACC exhibition in the Italian and European markets. This lays a solid foundation for establishing the RACC exhibition as a globally renowned industry event.

 

As the officially designated Chinese general agent for the REFRIGERA 2025 exhibition, the RACC organizing committee provided comprehensive, professional, and advantageous services to the Chinese enterprises exhibiting in Italy during the event, earning high recognition and praise from all parties. Several companies explicitly stated that they would continue to participate in overseas exhibitions with the RACC organizing committee in the future to jointly explore global business opportunities.

 

Additionally, the exhibition plan and new concepts for RACC 2026 sparked widespread resonance on-site, attracting the attention of numerous exhibiting enterprises and professional buyers. They expressed that RACC 2026 will establish a higher-quality, more efficient, and harmonious international trade exchange platform for the global refrigeration and cold chain industry, and they look forward to building closer cooperative relationships with more Chinese suppliers through the RACC exhibition.

 



What's even more promising is that in 2026, NürnbergMesse China and the RACC organizing committee will join forces to launch the RACC ASEAN exhibition in Thailand for the first time. Together, they will create a "China + ASEAN" industrial cooperation ecosystem, not only paving new paths and creating new opportunities for Chinese enterprises to "go global," but also building a bridge for communication and cooperation, enabling more international brands to better enter the rapidly growing Asian market.