The 44^th Big5 annual Exhibition was held on 4^th December, 2023 in World Trade Center in Dubai, which continued for 4 days. Big5 is a comprehensive exhibition with a main focus on building materials. It is the largest building materials exhibition in the Middle East with the largest exhibition area and the largest number of visitors, covering 8 major fields such as building materials, hardware and tools, sanitary ware, air conditioning and refrigeration, construction machinery, urban design and landscape products, etc.

More than 2200 exhibitors from 60 countries attended the exhibition, among whom were a lot of HVACR enterprises that set their booths in Hall3 and Hall4, including over 140 exhibitors like Haier、TICA、Ariston、JGB、Union Pipes、Mekar、Coolex from China, Germany, Italy, Greece, Saudi Arabia, Turkey and India. The main famous companies in the field didn’t show up, compared to the previous years’ situation.

RACC organizing committee set off for the Big5 exhibition in Dubai on 3th December to promote the RACC2024 Expo, marking the 4^th stop of RACC global promotion program. They invited exhibitors and buyers to attend RACC2024 Expo in Hangzhou, China by giving out thousands of new promotional materials.

Over 300 buyers from the Middle East visited the RACC2023 Expo, among whom were more than 30 purchasers from the United Arab Emirates, including well-known enterprises like ALI MRAN, Aircon Cool, RFL Electronics, ICEPOLE, etc.

The main goal of this journey was to invite the target buyers in the Middle East to enhance the influence of the RACC exhibition in the area. In the Big5 Exhibition, the organizing committee distributed brochures to exhibitors and buyers in the field of HVACR, introducing the updates of RACC2024 in details. The earnest face-to-face invitation for foreign customers to attend the 4^th RACC Expo on 23^rd-25^th October in Hangzhou was widely recognized and supported.

The buyers in the Big5 exhibition appreciated the committee for their sincere invitation, and for providing such an international platform, a wide range of products and thoughtful VIP services of RACC Expo which had made their purchasing more efficient and convenient. A lot of buyers said that they were going to attend the RACC2024 for purchasing and idea exchange. From 23^rd to 25^th October 2024, the 4^th China International Air Conditioning, Heating, Ventilation, Refrigeration and Cold Chain Expo will be held in Hangzhou Grand Convention and Exhibition Centre. With an upgrade of the exhibition scale, more than 600 exhibitors are expected to come to welcome their customers from all over the world. Being supported by the government, RACC has been committed to providing suppling and purchasing services for our global clients, as well as presenting a more authoritative, professional, and international exhibition. Come to unlock your limitless potentials!